10 Hotjar Alternatives to Analyze User Behavior

Understanding how visitors interact with the pages on your website is crucial if you want your business to grow. Hotjar is one of the most popular tools around when it comes to user insights, providing a range of tools including heatmaps, session recordings, and even surveys. However, it’s far from the only player in the game. You will be pleased to know that there are plenty of great Hotjar alternatives to choose from that might be an even better fit for your business.

Let’s take a look.

The Best Hotjar Alternatives

Each of these Hotjar alternatives has its own unique set of features, so it’s important to take the time to work out which features will benefit your business the most before making a final decision.

1. Plerdy: Best Hotjar Alternative Overall

Plerdy is undoubtedly one of the best Hotjar alternatives around. It offers a comprehensive suite of conversion rate optimization tools designed to help you track and analyze how your visitors are using your website.

It harnesses the power of AI to analyze the data quickly, providing you with actionable insights on how you can improve your conversion rates.

Its key features include:

• Heatmaps
• Session replays
• Pop-up software
• Website feedback tool
• Ecommerce analytics
• Event tracking
• Funnel analytics
• A/B testing
• SEO checker
• SERP checker
• AI UX assistant

As you can see, there is a wide range of analytics tools on offer from Plerdy, so it’s a great option if you’re looking for an all-in-one platform that includes some DIY SEO software.

The only downside I found was that there is a steep learning curve at first. However, that's a small price to pay for the value you will get from this tool!

Plerdy Pricing

Plerdy has a fantastic free plan that lets you try out all of the features on offer and even offers unlimited A/B testing. Paid plans are very affordable, too, starting from just $21/month.

2. Clarity: BEST FREE HEATMAPS AND SCROLL TRACKING TOOL

Clarity is a robust, free-to-use web analytics tool created by Microsoft to help business owners understand user behavior.

Its main features include:

• Heatmaps
• Session recordings
• Rage clicks and dead clicks
• Performance metrics
• GDPR Compliance
• Data storage with access to historic data

The software features a user-friendly interface with an intuitive insights dashboard that allows you to easily spot and identify patterns in user behavior. I was pleasantly surprised by how easy it is to sort through the data—you can remove unhelpful data like bounces and non-engaged traffic at the click of a button.

The fact that it’s free makes it a great option for small business websites and start-ups providing you the insights you need without breaking the bank.

Clarity Pricing

Clarity is completely free to use forever, with no traffic limits.

3. Crazy Egg: Best for Visual Analytics

Crazy Egg is a powerful website optimization tool that gives business owners clear insights into how users are interacting with their websites. It makes spotting errors easy, so you can quickly make changes to keep your conversion rates as high as possible.

Key features include:

• Heatmaps
• Screen recordings
• Surveys
• Error reports
• A/B testing
• Traffic analysis
• CTAs
• Goals
• Confetti reports

One of Crazy Egg’s best features is the Confetti report, which gives you a color-coded visual report showing how users from different sources interact with your page.

It’s a really comprehensive tool, which is reflected in the price (it's quite pricey compared to Hotjar!), but if you’ve got the budget for it, it’s one of the best Hotjar alternatives to choose from.

Crazy Egg Pricing

Crazy Egg’s plans start from $99/month. There is currently no free plan available, but you can get a free 30-day trial right here.

4. Smartlook

Smartlook is a versatile analytics tool that helps you gather valuable insights into user behavior on both websites and mobile apps. Famed for its user-friendly interface and advanced analytics features, it’s widely considered one of the best Hotjar alternatives around.

Its main features include:

• Session recordings
• Heatmaps
• Events
• Funnels
• Crash reports
• Web and mobile app analytics in one

I'm a big fan of Smartlook's Funnels feature. This lets you map out your important user flows, and helps you to see exactly where users are dropping off. These insights enable you to make adjustments to improve your conversion rates and maximize your revenue.

Smartlook’s combination of robust analytics and an easy-to-use interface make it a great choice for beginners and experts alike.

Smartlook Pricing

Smartlook has a completely free plan available. Paid plans start from around $55/month which gives you access to higher usage limits and more advanced analytics capabilities.

5. Maze

Maze is a popular user insights platform used and loved by thousands of big brands around the world.

It’s designed to help product development teams leverage user insights to build digital products that really meet users' needs, saving both time and money during the product development stage. Maze can be used for websites, apps, prototypes, surveys, and even interview studies.

Its key features include:

• Usability score
• Heatmaps
• Design metrics, including misclicks and time on screen
• Sharable and customizable reports
• Automated transcripts and AI-powered summaries
• Detailed path analysis

This powerful toolkit enables developers to put their customers front and center of every product they create.

Maze Pricing

Maze offers a completely free plan that allows you to run 1 study per month. Paid plans with access to more features and higher usage limits start from just $99/month.

6. Lucky Orange

Lucky Orange is a website optimization toolkit that gives site owners everything they need to understand how users interact with their websites and collect customer feedback.

Its main features include:

• Session recordings
• Live chat
• Visitor profiles
• Dynamic heatmaps
• Conversion funnels
• Announcements
• Surveys
• Form analytics
• Intuitive dashboard
• Google analytics integration

This popular tool is a great option for anyone looking to optimize their website and understand their users better in order to grow.

The only downside I found was that it can be a little clunky and slow to load sometimes. That being said, it’s still one of the most affordable user analytics platforms around, with a free plan as well as a range of affordable paid plans to choose from.

Lucky Orange Pricing

Lucky Orange offers a completely free plan for up to 100 monthly sessions. Paid plans start from just $32/month for 5,000 sessions and rise in price according to how many sessions you need. All plans include access to all features.

7. VWO

VWO offers end-to-end optimization of websites and apps, giving you everything you need to tailor your products to your users' wants and needs.

Its capabilities include:

• Web testing
• Mobile app testing
• Server side testing

And some of the key features on offer include:

• Heatmaps
• User Surveys
• Session recordings
• Forms
• Funnels
• Segments
• Split URL testing

In my opinion, this is one of the best tools around for A/B testing—it makes it really easy to perform landing page experiments and multivariate tests.

VWO has some great personalization features too, which allow you to create experiences that are personalized to each segment of your audience.

Together, these features help you fine-tune your products and increase conversions across your website and mobile apps.

VWO Pricing

VWO's Pricing is split depending on which features you need. A free plan is available for Web Testing, which is perfect for users with up to 50,000 tracked users per month. Insights plans start from $214/month, and personalized plans start from $398/month.

Check out the plans and pricing here to see which plan is the best fit for your needs.

8. Full Story

Full Story is designed to help you build, analyze, and observe user interactions on your site. It gives you the ‘full story’ to help you optimize the user experience.

Its main features include:

• Session replays
• User behavior analysis
• Heatmaps
• User segments
• Journey mapping
• Funnels and conversions
• Sentiment signals
• Autocapture

This powerful platform utilizes AI to automatically gather information and analyze patterns in behavior to help you discover bugs and other issues that might otherwise have slipped through the cracks.

Full Story Pricing

Full Story offers a completely free plan that gives you a base level of sessions and access to limited features. It also offers a free 2-week trial of the Business plan, which gives you access to all features. Full Story does not display its pricing publicly, but you can expect to pay from around $2,000 per year for the Business plan.

9. Mouseflow

Mouseflow is a user-friendly analytics platform offering a range of features to help you understand your users and how they interact with your site.

Its main features include:

• Session replay
• Heatmaps
• Funnels
• Forms 
• User Feedback tools

It’s a great option for beginners and small businesses, thanks to its reasonably priced plans that can grow with your business. It also has a dedicated support team who are available 24/7, so if you run into any issues you can be sure there is always someone on hand to help.

Mouseflow Pricing

Mouseflow doesn’t currently offer a free plan. Paid plans start from just $31/month for 5,000 sessions.

10. Inspectlet

Last on our list of digital marketing apps, Inspectlet provides in-depth insights into user behavior on your website. Its wide range of tools will help you understand exactly how visitors are interacting with your site and spot any errors when they occur, enabling you to keep your conversion rates as high as possible.

Its main features include:

• Session recording
• Dynamic heat maps
• A/B testing
• Feedback surveys
• Form analytics
• Error logging

It’s simple and intuitive to use and is one of the most affordable Hotjar alternatives around.

Inspectlet Pricing

Inspectlet has a completely free plan for up to 2,500 recorded sessions per month. Paid plans start from just $39 for up to 10,000 recorded sessions each month.

The Verdict: Which Are the Best Hotjar Alternatives Overall?

As you can see, there are plenty of great Hotjar alternatives to choose from to check on your bounce rate benchmarks and other metrics, but which is best overall?

The winner overall is Plerdy. If you’re looking for an all-in-one user analytics tool, you can’t really go wrong with Plerdy. I love the fact that SEO insights are included as part of the platform. It’s refreshingly easy to use, and its plans are super affordable, making it a suitable CRO tool option for businesses of all sizes.

Crazy Egg is another great option, with really strong visual analytics, but sadly no free plan.

And finally, if you’re looking for a completely free Hotjar alternative, it’s got to be Clarity. It has so much to offer, and it’s a great option for start-ups and larger businesses alike.

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