How Jeff Rose Went from $150 to $30K/mo with Facebook Monetization

In this week's episode of the Niche Pursuits Podcast, Jeff Rose and I explore the lucrative world of Facebook monetization. Jeff, an experienced financial planner turned content creator, has been seeing impressive results on Facebook, even hitting $30,000 a month. 

In this conversation, Jeff shares how he accidentally found success on Facebook, the journey that led to his monetization, and his strategies for growing a page to earn potential. If you’re considering using Facebook as a content creator, this episode offers invaluable insights into the platform’s unique opportunities.

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Jeff’s Unexpected Journey to Facebook Success

Jeff’s story is a unique one. Initially, he started as a financial planner and ran a blog as a side project back in 2008, after a deployment to Iraq. As Jeff continued building his online presence, he stumbled upon the potential for monetization. While Google AdSense made Jeff's first check of $150, it marked the beginning of a shift from traditional financial planning to full-time blogging.

Jeff was earning seven figures from his blog, which eventually led him to sell his wealth management practice and focus entirely on online business. However, the digital landscape evolved quickly, with competition rising, and his online business faced challenges. Jeff’s transition to business coaching helped bridge the gap, but Facebook was about to change everything.

From Skeptic to Success: How Facebook Monetization Began

At first, Jeff had no interest in Facebook. As he focused on growing an Instagram page alongside his wife’s business ventures, he casually cross-posted Instagram content on Facebook. To his surprise, one of his posts went viral. Though he didn’t immediately monetize it, the post earned him over $137, a revelation that sparked curiosity.

While he initially posted for fun, seeing this payout was life-changing. It was a small check, but it served as proof that Facebook was still relevant, and more importantly, it offered a real opportunity for monetization. Soon after, Jeff shared more screenshots and memes, which caught the attention of Facebook’s monetization program. This organic growth led to steady earnings, from $500 in one month to $10,000 by the next.

A Game-Changer: Scaling Up to $30K Months

As Jeff moved beyond his initial casual approach to Facebook, he recognized the need for a strategy. By April, Jeff made a pivotal decision: it was time to go all in. He shifted from sporadic posting to a more deliberate schedule. Starting at 8 posts per day, Jeff gradually ramped up to 24 posts a day.

This strategic commitment led to an explosive growth trajectory, with his page scaling from 5,000 to over 30,000 followers in just a few months. At the moment, his page had reached a staggering 400,000 followers, solidifying his position in the Facebook monetization space. Jeff’s content strategy revolves around:

• Posting regularly, with a focus on high-engagement content
• Using tools like Post Planner and Buffer for scheduling
• Utilizing four distinct content buckets: thought leadership, random memes/screenshots, personal branding, and text-based posts
• Leveraging AI tools like ChatGPT to craft captions and first comments for greater engagement

Repurposing content is key. With Facebook’s short content shelf-life, republishing successful posts keeps its audience engaged. Jeff has learned to experiment constantly, trying new content types and topics. While some posts fall flat, many continue to deliver impressive results, proving that with persistence, the rewards can be substantial.

Navigating Facebook’s Changing Rules and Challenges

As Jeff built his Facebook presence, he also learned the hard way about the platform’s unpredictable nature. Earlier this year, his account was suspended for 30 days due to a post that was flagged by Facebook's algorithm. While the suspension was stressful, Jeff views it as an important reminder of why creators should diversify their income streams and platforms.

After the suspension was lifted, Jeff experienced a sharp decline in views and revenue. But after a few weeks of adjusted posting, he quickly regained his momentum. Currently, he’s back on track, earning an impressive $15,000 in the last 28 days alone, with a daily revenue average of $800.

This experience has made Jeff more cautious about what content he posts, being particularly careful with potentially polarizing or controversial topics. For example, after a post discussing financial investments was flagged for promoting a scam, Jeff learned that even a well-intended post could lead to unintended consequences.

The Power of AI in Facebook Content Creation

Artificial intelligence has become an integral part of Jeff’s daily content creation process. While Jeff still creates the majority of his content himself, he leverages AI to streamline tasks like writing captions, generating headlines, and drafting the first comments on posts. This has helped Jeff stay consistent and scale his output without compromising quality.

• Caption creation: Jeff uses ChatGPT to generate multiple variations of captions and comments for each post.
• Content curation: AI helps Jeff find viral posts from platforms like X (formerly Twitter), Reddit, and Threads, which he adapts for his Facebook audience.
• Image generation: While Jeff enjoys the creative process, AI tools have significantly reduced his time spent on content ideation and creation.

By embracing AI, Jeff saves time, improves efficiency, and maintains the personal touch that resonates with his audience. It's not about fully automating content creation but about enhancing his creative output with intelligent tools.

What Content Works Best for Facebook Monetization?

While the type of content you post plays a significant role in Facebook’s algorithm, Jeff’s experience shows that the key is engagement. He’s experimented with various content types, including:

• Memes and screenshots: Simple, humorous posts often go viral, generating significant engagement and earnings.
• Fatherhood and personal finance: Content that aligns with Jeff’s personal brand and expertise, particularly around investing and family life, resonates with his audience.
• Hot takes and news headlines: Posts like those on financial trends or even lifestyle topics like the Buc-ee's gas station attract a lot of attention, sometimes earning him thousands of dollars from a single post.

What’s clear is that the most important thing is engagement, not necessarily sticking to one niche. A meme about fatherhood may perform just as well as one on investing if it resonates with the audience and sparks conversation.

Final Thoughts

Jeff Rose’s journey from financial planner to successful Facebook content creator is a testament to the potential of the platform. Despite initial skepticism, he’s now earning five-figure months, leveraging a mix of strategic posting, content repurposing, and AI tools. Facebook’s content monetization program offers unprecedented opportunities for creators, with less effort required compared to traditional video platforms like YouTube.

For anyone interested in diving into Facebook monetization, Jeff’s advice is clear: commit to consistent posting, understand what works through data, and engage with your community. Whether you’re a business coach, a meme maker, or a personal finance expert, Facebook’s program offers ways to earn that are flexible and scalable.

If you want to get started on your own monetization journey, Jeff’s course, Get Paid to Post, offers practical insights into growing your Facebook page and making money. The path to success on Facebook may require patience and experimentation, but the rewards can be significant, as Jeff’s story proves.

Links & Resources

• Learn more about Jeff Rose and Good Financial Cents
• Good Financial Cents Facebook page
• Jeff's YouTube channel
• Get a Free 7-step Facebook Monetization Checklist
• Join Jeff's course, Get Paid to Post
• Check out a couple of platforms Jeff uses: Buffer and Post Planner

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