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In this week's episode of the Niche Pursuits podcast, Andy Skraga and I discuss the current golden opportunity for monetizing content on Facebook. Andy, a returning guest and digital entrepreneur, walks us through what’s changed, what’s working right now, and how creators can capitalize on Facebook’s evolving content monetization program.
Once known as the Facebook Performance Bonus, the program has matured into what’s now simply called Facebook’s Content Monetization program. According to Andy, we’ve reached a unique window where there’s enough clarity to know what drives results, but the space is still unsaturated. It’s a perfect time for content creators looking to earn from Facebook without getting lost in competition.
Let’s break down what’s new, what works, and how you can start earning from Facebook content today.
Watch the Full Episode
A Maturing Program with Untapped Potential
Facebook's creator monetization tools have been in development for several years. What used to be experimental and vague has now become structured and predictable. According to Andy, that’s the key distinction in 2025.
- The program is moving out of beta, signaling Facebook’s long-term commitment.
- We now have a clear understanding of what content Facebook rewards.
- Yet, most niches still lack saturation, leaving room for new players.
This intersection of predictability and opportunity represents what Andy calls a “holy grail” phase. There’s enough data to trust the model, and enough room to grow without intense competition.
What Content Works Best in 2025?
Andy emphasized that Facebook favors content that keeps users on the platform. That sounds simple, but there's nuance to getting it right.
- Facebook prioritizes native video over outbound links.
- Posts that spark engagement, like comments, shares, and time-on-post, earn more.
- Educational or entertaining content tailored to a specific niche performs best.
Andy’s personal pages have consistently reached hundreds of thousands of followers using this formula. He shared that videos under two minutes, especially those optimized for mobile viewing, see the highest interaction.
He also noted:
- “React bait” content is declining in effectiveness.
- Content with real-world tips or transformation stories tends to go viral.
- Emotional connection matters more than polish; authenticity trumps overly produced.
The Updated Framework to 10,000 Followers
One of the standout segments of this episode is Andy’s simplified framework for getting to 10,000 followers, which is the threshold that unlocks monetization.
Unlike his previous appearance, where the process was complex and multi-step, Andy’s new approach is refreshingly straightforward:
- Pick a niche that blends audience passion and monetization potential.
- Focus on video-first content, posted 2-3 times daily.
- Repurpose successful content formats from similar pages, but make them your own.
Andy says you don’t need fancy production. Using stock video, simple captions, and a mobile phone is more than enough. Consistency is the real differentiator.
His follower growth strategy includes:
- Jumpstarting reach with niche-relevant Facebook groups.
- Cross-posting to reels and stories to maximize exposure.
- Using AI tools to streamline video scripting and ideation.
Cadence and Content Creation with AI
Andy now integrates AI tools into nearly every part of his content creation process; not to overcomplicate things, but to simplify.
- He uses ChatGPT to generate video scripts, outlines, and headlines.
- AI video tools help him turn stock footage and images into publish-ready reels.
- Templates allow him to batch content creation days ahead of schedule.
For Andy, simplicity is the key. He no longer believes in spending hours per video or obsessing over small edits. Instead, he focuses on:
- Publishing 2-3 short videos per day.
- Reviewing performance once a week to double down on winning formats.
- Letting the algorithm tell him what works instead of overthinking the strategy.
The consistency enabled by AI has allowed him to grow faster with less effort than in the past.
Common Mistakes and What to Avoid
Facebook monetization comes with a set of guidelines, and Andy warns that many creators still miss the mark.
Here are the common pitfalls he sees:
- Using copyrighted material, especially in music and video clips.
- Overly promotional content that feels like an ad.
- Misleading thumbnails or titles that lead to viewer drop-off.
He also shared some lesser-known nuances:
- Even slight re-uploads of trending content can trigger copyright flags.
- Facebook now penalizes engagement bait, like “Tag a friend if…”.
- Transparency in niche and identity helps improve trust signals.
Andy recommends that creators spend 15 minutes reading Facebook’s monetization guidelines, not skimming, to avoid costly mistakes.
Maximizing Revenue per Post
Beyond growing followers, Andy gave insight into how to maximize the revenue from each piece of content. His strategy goes beyond views.
- Focus on watch time, not just impressions.
- Reuse and re-edit high-performing content to keep it in rotation.
- Use pinned posts and featured videos to push traffic to top earners.
He also advises creators to avoid making every video about monetization. The irony is that the more you focus on entertaining or helping people, the more money you’ll make. Consistency, niche alignment, and understanding the platform’s priorities are what drive results.
Final Thoughts
This episode of the Niche Pursuits podcast is both inspiring and tactical. Andy’s updated approach to Facebook content monetization shows how far the program has come, and how accessible it still is to creators willing to act now.
If you’ve been on the fence about publishing on Facebook, now may be the best time to jump in:
- The platform rewards authentic, engaging content, even if it’s simple.
- AI tools reduce the workload and speed up production.
- The path to monetization is clearer than ever, but the space isn’t crowded yet.
Andy closes the episode by reminding listeners that the opportunity won’t last forever. As Facebook continues to refine its program and more creators catch on, the competition will inevitably increase.
For those ready to take action, Andy offers further guidance and resources through his own training platform, which he briefly touches on at the end of the interview.
Until then, the roadmap is clear: Create helpful, engaging content consistently, understand the rules, and stay agile with your tools. Now may just be the best time to make Facebook a reliable income stream.
Links & Resources
- Andy's new course Content Into Cash: The Facebook Monetization Masterclass
- Get your FREE GEO Snapshot today!
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